Heading

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

publication design

harnessing the power of social media.

Focus on your core business while we take care of your social media presence. Crafting campaigns that spark conversations, build communities, and drive real-world impact.

What is Social Media Management?

Social media management involves strategically operating a business's social media profiles to achieve specific marketing objectives. This includes content creation, community engagement, data analysis, and paid advertising. The goal is to optimize brand visibility, build relationships with customers, and drive business growth through effective use of platforms like Facebook, Instagram, and X (formerly Twitter).

Malawi is experiencing rapid social media adoption, with an estimated 1.3 million social media users. This increasing accessibility presents significant opportunities for businesses to connect directly with their target audience, enhance brand awareness, and boost sales. Innovision helps businesses in Malawi leverage this growth to achieve tangible results.

What We Do

Our Social Media Management services encompass the full spectrum of social media, designed to make your brand thrive in the ever-changing digital environment. We deliver impactful results, from crafting compelling content to implementing precision-targeted paid advertising.

1.

Content Creation

Our in-house creative team crafts purposeful content – ideas, copy, and visuals – designed to resonate across platforms, authentically engage your audience, and deliver measurable results.
2.

Paid Social Media Advertising

We craft paid social campaigns that actually reach the right people—so you get real results, not just vanity metrics.
3.

Campaign Management

From strategy to execution, we manage your social media campaigns with a sharp focus on your brand identity and goals
4.

Community Management

We go beyond posting—we engage. Answering questions, joining conversations, and making your brand feel approachable, not just another faceless account.
5.

Reporting

No guesswork—just clear reports. We analyze what’s working (and what’s not), then refine our strategy to get you better results.

Our Process

Once you subscribe to one of our service packages, we initiate these steps to effectively manage and elevate your online presence.

1. Research & Strategy

First, we connect with you to thoroughly discuss your specific business challenges, objectives, and vision for social media success. Following this initial consultation, comprehensive research into market trends, competitor activities, and audience behaviours allows us to craft a bespoke social media strategy and detailed monthly content calendar presented for your approval.

2. Content Creation

Guided by the approved strategy, our creative team develops compelling and relevant posts meticulously designed to capture attention and resonate deeply with your target audience. We expertly balance promotional, educational, and inspirational themes, thoughtfully combining professional photography with authentic organic shots and user-generated content to maintain relatability and achieve maximum impact.

3. Designer Hand-Off

Our talented graphic designers then bring the content concepts to life, ensuring every visual element, from custom graphics to engaging video production, is impeccably polished and professional. This dedicated focus guarantees assets are not only eye-catching but also perfectly aligned with your established brand identity across all platforms, reinforcing audience trust and recognition.

4. Scheduling/Ad Placement

Next, we strategically schedule all approved content across the most suitable platforms, timed precisely for optimal reach and peak user engagement based on audience habits. Furthermore, we manage targeted paid advertising campaigns with precision, continually refining audience parameters (like location, interests, demographics) to maximize your return on investment and campaign effectiveness.

5. Reputation Management

Actively managing your online presence is crucial for growth. Our team monitors your social channels daily, engaging proactively with your audience by responding promptly and helpfully to comments and messages. We focus on nurturing positive interactions to build lasting community loyalty and positively enhance your overall brand reputation online.

6. Analytics/Reporting

Success requires clear measurement. We diligently track key performance indicators across all activities, providing clear, comprehensive reports on a regular basis. Crucially, we analyze this data to generate actionable insights, allowing us to continuously optimize tactics, refine the ongoing strategy, and clearly demonstrate measurable progress towards achieving your core business goals.

Packages

Whether you're starting fresh or ready to scale, we've got a package tailored to your needs. Choose the option that aligns with your goals, and let’s make your social media work harder for you.

Lite

MK90,000

2 managed account
3 image posts per week
Facebook and Instagram
Holiday posts included
Starter

MK120,000

2 managed account
3 image posts per week
Facebook and Instagram
$10 advertising budget
Holiday posts included
Monthly reporting
Standard

MK200,000

2 managed account
4 image posts per week
Facebook and Instagram
$20 advertising budget
Holiday posts included
Monthly reporting
Monitoring, Managing Comments and Messages
Professional

MK350,000

4 managed account
5 image posts per week
FB, IG, Linkedin and X
$30 advertising budget
Holiday posts included
Monthly reporting
Monitoring, Managing Comments and Messages

Our Previous Work

Achievements

We are honored to have had the opportunity to collaborate with esteemed organizations across multiple industries, and to have attained notable accomplishments in the realm of publication production.
300
+
Publications design projects completed
8
+
years of experience
850
satisfied clients
1000
+
publication design documents printed

Innovision consistently delivers top-notch work with exceptional professionalism. For over eight years, they've been an invaluable partner to World Vision, significantly enriching our organization with their services.

Trinity Kubalasa
Communication and External Engagement Manager • World Vision Malawi

Innovision joined our team to edit and design three pivotal documents for our TB and Leprosy program. Their insightful approach to publication design and writing for formal documents impressed us deeply.

Dr. Tisungane Mwenyenkulu
NTLEP • Ministry of Health

Collaborating with Innovision on a campaign closure report, designed to mirror a newspaper format, was an effortless experience. I was extremely pleased with the results, and importantly, so was our client, UNDP.

Monika Bihlmaier
UNDP Consultant